IBM said its new "Thank My Farmer" app will allow consumers to trace their morning joe from the shop where they pip out back to the farm where it had been grown. inbuilt collaboration with traceability platform Farm Connect, which also uses IBM's blockchain, the app is predicted to launch sometime this year. it had been unveiled at the buyer Electronics Show in Las Vegas .
The app has the support of 10 leading organizations within the coffee industry, including Beyers Koffie and therefore the Colombian Coffee Growers Federation (FNC), the most important association of its kind therein country.
The app helps consumers curious about supporting sustainable coffee businesses to form informed choices. especially , it are often wont to promote ethical and environmentally friendly coffee suppliers.
"The aim is humanizing each coffee drinker's relationship with their daily cup," said David Behrends, Farmer Connect founder and president. "Consumers now can play a lively role in sustainability governance by supporting coffee farmers in developing nations. Through the blockchain and this consumer app, we're creating a virtuous cycle."
Coffee features a long and sophisticated supply chain. Once grown it's to be shipped, roasted and packaged before finally ending abreast of retailers' shelves. With numerous participants, supply information can become fragmented, making it extremely difficult for consumers to get where their coffee originated from with any great accuracy.
Thank My Farmer is not the first initiative using blockchain to form the coffee supply chain transparent. The Ethiopian government last year said it had been exploring the way to use blockchain to trace its coffee exports along side IOHK. Starbucks said last May that it might begin using Microsoft's Azure blockchain providing consumers with a "complete view" of its supply chain.
Thank My Farmer uses IBM's blockchain to standardize the knowledge and make it accessible in one place. Consumers scan QR codes on the side of the coffee jar to seem at the origins of their purchase and may prefer to make additional payments to the farmers who grew the beans.
"This project is another example of how blockchain technology can enable a channel for real change," said Raj Rao, IBM Food Trust head . "Blockchain is quite aspirational business tech, it's used today to rework how people can build trust within the goods they consume. For business, it can drive greater transparency and efficiency."
Initially available for selected brands in North America and Europe, IBM plans to expand to other coffee producers also as offer new initiatives, like support pages for consumers to donate to the local communities where their coffee is grown.